BranchX - Where Intelligent data meets business growth

About us

Power of X

The 'X' in BranchX represents more than technology. It stands for possibility, connection, and transformation.

It stands for the intelligence layer, Xenie - the central brain powering commerce, credit, capital, and community across every product we build.

What we do

BranchX is a technology company building AI-powered platforms for brands, retailers, distributors, and financial institutions. We develop and invest in vertical-specific SaaS and fintech products, through our sub-brands Xenie Neobank, Xpandifi and Tramo.

Mission

To democratize access to intelligent tools that grow business, streamline finance, and empower underserved markets.

Vision

To make Xenie the AI engine behind the next wave of economic transformation — in India and beyond.

Meet the people behind branchX

Our leadership team brings together experience in AI, fintech, supply chain, and retail to build platforms that serve real-world needs.

Subsidiaries & Strategic Acquisitions

Oye Messenger Limited

A leader in offline retail ads, utility bill payments, and mobile recharges, with a network of over 100,000 retailers. This acquisition aligns perfectly with Xpandifi Influence, our AI-driven marketing platform.

Bouvy UK Limited

Specializing in logistics, reverse logistics, warehousing, and marketplace enablement, Bouvy supports Indian brands in selling globally through Xpandifi's multi-marketplace portal.

Highwaves Technologies

With over a decade of experience in retail management solutions, Highwaves serves 10,000+ retailers with flagship products Trilto King and Trilto Kwik. This acquisition enhances our Xenie RMS and Cube ecosystem, enabling data-driven intelligence for smarter retail.

Hyprcom

A social influencer platform with 50+ brands onboard, Hyprcom powers Xenie Loyalty by enabling influencer-led selling — the new norm for driving brand engagement and purchase decisions.

Payx Technologies

PayX is BranchX’s platform for Payments- and WealthTech-as-a-Service, tailored for large Indian corporates. It uses data science, ML, and agentic AI to overcome tech roadblocks and power smarter financial decisions.

BranchX AI Saudi

BranchX AI Saudi, aligned with Vision 2030, is the Middle East hub for Arabic-first AI innovation, fintech solutions, and SME financing transformation across the MENA region.

Through these acquisitions and subsidiaries, BranchX continues to expand its ecosystem, connecting retail, finance, and marketing into a seamless intelligence-driven platform.